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Veteran non-profit · 2023

Able Valor™

A veteran nonprofit, “veterans helping veterans”, with a full brand, site, self-serve CMS, and assistant for a mission of support, guidance, and assistance to U.S. veterans.

Branding · Messaging · Web design · Web development · CMS development · Assistant engineering · SEO optimization
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Able Valor™, homepage of the veteran nonprofit site
The challenge

Mark Green’s veteran nonprofit needed its own brand and platform, distinct from his author brand, to rally support for a “veterans helping veterans” mission and grow an engaged audience of veterans and supporters.

Our approach
✓ Created a distinct brand and message for the nonprofit: “Veterans Helping Veterans to Adapt and Thrive in their Post-Military Life.”
✓ Designed and built a fast, responsive site with a self-serve CMS the team manages itself.
✓ Engineered an assistant to surface resources and guide visitors toward support.
✓ Laid an SEO foundation so veterans and supporters find the mission.
The outcome

A branded home for the mission on an owned platform the nonprofit controls, the second property in an ongoing relationship with the same client (see Mark Green Books).

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