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Medicare & insurance · 2026

Insurance Advisors, Inc.

A complete overhaul — new platform, new brand, new messaging: a compliant Medicare & insurance site with an AI chatbot, a self-serve plan CMS, and SEO built to be found by AI answer engines.

Branding · Messaging · Web design · Web development · Plan CMS · Chatbot engineering · SEO optimization · Compliance gate
The challenge

Medicare marketing is one of the most heavily regulated corners of the web — required disclaimers, restrictions on how plans and carriers are named, and rules that tighten every plan year. Insurance Advisors needed to move off its original build onto a platform that markets aggressively while staying provably inside CMS / TPMO rules — and that the agency fully owns.

Our approach
Rebuilt on a fast, owned platform (Cloudflare + Astro) — no page-builder lock-in and no platform tax on someone else’s terms.
Wired the two-LLM compliance gate so every page and post is checked against CMS / TPMO rules before it publishes.
Rebranded and re-messaged from “MedicareRoad” to Insurance Advisors, Inc. — reconciling the name to CMS rules on using “Medicare” in an agency name.
Added a 24/7 AI chatbot that answers plan questions and books appointments, plus a self-serve plan CMS the team controls.
The outcome

A compliant, search-ready site the agency fully owns and controls — launching in 2026 as the flagship of our Medicare / insurance beachhead. Quantified lead metrics are being captured for publication.

24/7
AI chatbot answering + booking
100%
Pages compliance-checked, continuously
Let's talk

Want a result like this for your business?

Book a strategy call and we'll map the right build to your goals — and, if your field is regulated, the rules it operates under.