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Medicare & insurance · 2026

Insurance Advisors, Inc.

A complete overhaul, new platform, new brand, new messaging: a compliant Medicare & insurance site with an AI assistant, a self-serve plan CMS, and SEO built to be found by AI answer engines.

Branding · Messaging · Web design · Web development · Plan CMS · Assistant engineering · SEO optimization · Compliance gate
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Insurance Advisors, Inc., homepage of the 2026 rebuilt Medicare & insurance site
The challenge

Medicare marketing is one of the most heavily regulated corners of the web, required disclaimers, restrictions on how plans and carriers are named, and rules that tighten every plan year. Insurance Advisors needed to move off its original build onto a platform that markets aggressively while staying provably inside CMS / TPMO rules, with the domain, site, content, CMS and audience theirs to keep.

Our approach
✓ Rebuilt on fast infrastructure they control (Cloudflare + Astro), no page-builder lock-in and no platform tax on someone else’s terms.
✓ Wired the review gate so every page and post is checked for Validity, Regulatory, Editorial and Quality against CMS / TPMO rules, then held for approval. Nothing publishes on its own.
✓ Rebranded and re-messaged from “MedicareRoad” to Insurance Advisors, Inc., reconciling the name to CMS rules on using “Medicare” in an agency name.
✓ Added a 24/7 AI assistant that answers plan questions and books appointments, plus a self-serve plan CMS the team controls.
The outcome

A compliant, search-ready site whose domain, content, CMS and audience stay theirs, launching in 2026 as the flagship of our Medicare / insurance beachhead. Quantified lead metrics are being captured for publication.

24/7
AI assistant answering + booking
100%
Pages compliance-checked, continuously
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Want a result like this for your business?

Book a strategy call and we'll map the right build to your goals and, if your field is regulated, the rules it operates under.

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