← All work
Medicare & insurance · 2023

Insurance Advisors, Inc.

formerly MedicareRoad

A compliant Medicare & insurance site with an AI chatbot, a self-serve plan CMS, and SEO built to be found by AI answer engines.

Web design · Web development · Plan CMS · Chatbot engineering · SEO optimization · Site maintenance
Insurance Advisors, Inc. — homepage of the compliant Medicare & insurance site
The challenge

Medicare marketing is one of the most heavily regulated corners of the web — required disclaimers, restrictions on how plans and carriers are named, and rules that tighten every plan year. The agency needed to publish and manage its own plans freely, without ever risking a marketing violation.

Our approach
Designed a fast, mobile-first site with the required CMS disclaimers placed correctly on every page that needs them.
Built a self-serve plan CMS so the team adds and updates service plans without touching code — or drifting out of the rules.
Engineered an AI chatbot that answers plan questions instantly and gathers lead data, guiding prospects toward booking.
Laid an SEO / AEO foundation so the site is found by Google, voice, and AI answer engines.
The outcome

A trustworthy, search-ready site the agency owns and controls — with a 24/7 chatbot and a plan catalog that stays compliant as it changes. This is the flagship anchoring our Medicare/insurance beachhead; quantified lead metrics are being captured for publication.

24/7
AI chatbot answering + booking
100%
Pages compliance-checked, continuously
Lead lift — metric to capture
Let's talk

Want a result like this for your business?

Book a strategy call and we'll map a build to your goals — and your compliance reality.