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Medicare & insurance · 2023

MedicareRoad™

The same client’s 2023 original, under a brand it has since retired — CMS marketing rules bar a licensed Medicare agent from carrying “Medicare” in its agency name or domain. SEO-led, with a self-serve plan CMS and a chatbot that answers plan questions and captures leads.

Web design · Web development · Prototyping · Chatbot engineering · SEO optimization · Webflow maintenance
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MedicareRoad™ — homepage of the 2023 Medicare & insurance site
The challenge

A Medicare insurance agency needed a professional, search-optimized site with a chatbot and an easy way to manage its own plans and services — all in one of the web’s most heavily regulated verticals.

Our approach
✓ Designed and built a sophisticated Medicare insurance site with robust SEO for visibility and traffic.
✓ Built a self-serve CMS so the team updates plans and services without touching code.
✓ Engineered a chatbot that gives users instant, relevant answers and gathers lead data to improve conversion.
✓ Made plans and services easy to search and filter so prospects quickly find what they need.
The outcome

A professional, search-ready Medicare site the agency owned and managed itself. This 2023 build later grew into a full overhaul — the new Insurance Advisors, Inc. platform (2026) — after CMS rules on using “Medicare” in an agency name prompted the rebrand.

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